By JADE WATKINS
That's gotta hurt: A bruised and bloodied Justin Bieber is hit in the jaw during an incredible photo shoot by Tony Kelly for Complex magazine
He is the diminutive teenage pop star, known for his baby face and innocent lyrics that have made him a household name.
But in a new photo shoot, Justin Bieber will no doubt shock fans with his bloodied, beaten up and tough guy appearance.
The 18-year-old Baby singer is seen drenched in blood as he's punch in the face by a burly boxer.
The image is just once of many incredible shots taken by world-renowned fashion photographer Tony Kelly for a stunning new photo shoot for Complex magazine.
What would Selena say? His shirt ripped and his face heavily bruised and bloodied, the teenager is held back by a bikini-clad ring girl as he readies himself to fight back
Dressed in a ring master style outfit consisting of a white tuxedo shirt and black bow tie, Bieber is depicted as being hit hard in the jaw and subsequently spits out a mouthful of blood.
His shirt ripped and his face heavily bruised and bloodied, the teenager is held back by a bikini-clad ring girl as he readies himself to fight back.
With injuries that would rival the most fiercest of boxers, a crazed-looking Bieber looks ready to rumble.
Tough guy: In another shot the teen slips on a black tuxedo jacket and goes a few rounds with a speed ball
In another shot he slips on a black tuxedo jacket and also goes a few rounds with a speed ball.
The astonishing images were taken by Tony Kelly, a Dublin born photographer who has shot high fashion spreads for the likes of British GQ, Tatler and Vanity Fair.
After previously covering conflict in war torn countries, including Rwanda and Afghanistan, Kelly has become one of the most sought after snappers in the fashion industry, working in the field for eight years.
Waxing lyrical: Bieber's wax figure arrived at Madame Tussauds in Berlin, Germany today
Kelly has also worked on huge campaigns for American Apparel and Mini Cooper, and shot spreads for men's magazine Playboy.
The pictures of Bieber are a far-cry different from his onstage and public persona.
He is usually seen sporting an array of urban outfits, which include baseball hats and large gold chains.
Meanwhile Bieber has been doing his best to keep the romance in his relationship with Selena Gomez alive.
Main squeeze: Justin is currently dating fellow teen star Selena Gomez
Last week the singer was spotted on the set of the actress's new movie Spring Breakers to spend some quality time with his squeeze.
The couple also spent a weekend on a fishing trip with their families, but seemed to be relishing some alone time.
Selena's new film plot revolves around the four friends, who decide the only way they'll be able to afford a fabulous spring break is to commit a robbery.