By JADE WATKINS
Pelted: Kim Kardashian was doused with flour at an event tonight
Kim Kardashian was left humiliated tonight when she was doused with flour on the red-carpet. The 30-year-old reality star was covered in the baking good after an identified woman pelted her with the powdery substance at an event where Kim was promoting her new perfume line True Refection.
Kim was dressed to the nines for the event in a black blazer, leather trousers and a blue blouse.
However, her whole back and hair was covered in the substance, which was later determined as cooking flour, according to TMZ.
The website reports that after the attack, Kim was ushered into a private room where she removed her doused jacket and cleaned up her brunette locks.
The reality starlet opted to go back to the event following the fracas, and the assailant was arrested by police who were called to the scene, according to TMZ.
Moments before the assault: Kim arrived at the event looking stunning wearing a black blazer, leather trousers and a blue blouse
Covered: Kim's whole back and head was covered in the powdery substance
Walk of shame: TMZ reports that after the attack, Kim was ushered into a private room where she removed her doused jacket and cleaned up her brunette locks
The fire department was also called to the scene, to inspect the substance, which was determined as cooking flour.
Moments before the assailant launched their attack, Kim was blissfully unaware of what was to come, happily posing for pictures and doing interviews with the press.
The attack may have quite possibly have come from a protester opposing Kim's love affair with fur.
In November Kim was the target of a PETA campaign.
The animal rights group posted a billboard in Los Angeles that featured a photo of the curvy star wearing a fur-trimmed jacket.
A picture of two foxes was included, along with the caption: 'Kim: These babies miss their mother. Is she on your back?'
The attack comes just a few days after somebody already made an attempt to flour bomb Kim in New York City while she was walking near her boutique Dash.
Another unknown assailant threw flour in Cheban's face after exclaiming 'This is for Kris Humphries!'
Cheban and Humphries has a notoriously rocky relationship which was played out on Kim's reality show: Kim and Kourtney Take New York.
'I think it's pathetic that someone would go to this length to show their support for someone,' Cheban told Us Weekly following the ordeal. 'With fans like that, who needs enemies?'
Humphries representation also released a statement denying that Humphries was involved stating: '(he) would never condone hateful and unacceptable behavior like that to anyone, in any situation.'