Check out the new model! Victoria Beckham stuns in arty advertising material for her custom-designed Range Rover


The new model: Victoria Beckham donned this flowy beige dress in arty advertising material for the special Landrover she designed and launched in Beijing, China

She's already made a stunning appearance on the red carpet as she unveiled her new Range Rover Evoque. And the promotional material that goes with it is even more glamorous. Victoria Beckham can be seen in a number of sultry poses in arty advertising for her custom-designed vehicle.
In one look, she dons a flowing beige gown with a corset-style top, he hair pulled off her face. She appears to be standing on something to give her a bit more height.
In other shots, the 37-year-old wears a white dress with spaghetti straps, cut just below her knee.
Some of the pictures are in colour, while the rest are in black and white.
Victoria designed and launched the limited edition ‘baby’ off-roader bearing her name. It is aimed at well-heeled customers who think the standard Range Rover Evoque just isn’t posh or bling enough.

Be like Posh! The £80,000 Range Rover Evoque aims to woo the super-rich and growing middle class in Communist China, were the first models will be sold

It also aims to woo the super-rich and growing middle class of Communist China where the first models will be sold.
And with a price tag of £80,000 - or around double the cost of the equivalent standard Evoque – buyers will pay heavily for the privilege of owning one of just 200 exclusive 4x4s created by the former Spice Girl, dubbed ‘Posh Spice’, who is married to international soccer star David Beckham.
The special edition styling was created by Victoria in collaboration with Land Rover whose bosses asked her: ’Tell us what you want, what you really, really want.’

Big reveal: The unveiling of the car took place on the eve of the Beijing motor show at the trendy Cafa Art Museum, where the guests included the British Ambassador to China Sebastian Wood and his wife Sirinat and the boss of her management company, Simon Fuller

And the finished product was unveiled by her in Beijing on Sunday on the eve of the city’s Auto China motor show which begins officially on Monday. It has attracted major luxury car firms from around the globe – from Rolls-Royce and Bentley to Ferrari an Lamborghini - to the world’s biggest and fastest growing car market.
As the covers were taken off the new Range Rover Evoque which she styled, Victoria said: ‘It’s a great honour. I wanted to design a car that I want to drive and that David would want to drive. I want a car that reflects my personality. I’m really proud of this car.’
Up to now her husband David has yet to see the vehicle in the metal, but is understood to have seen some of the early design images.
She said: ‘We are both proud Range Rover drivers, and I have a lot of respect for the brand and its heritage.’

Years of work: The Beckham-styled 4X4 comes nearly two years after she was asked by Land Rover bosses to design a special edition Evoque when she unveiled the original car to the world at a gala event in Kensington Palace in July 2010

What will hubby think? Up to now, her husband David has yet to see the vehicle in the metal, but is understood to have seen some of the early design images

Given her fashion background and the fact that the Beckham family have owned a series of top of the range and bespoke Range Rovers and other Land Rovers – including a mini replica for their children – this made her well placed for the job, they reasoned.
Land Rover said the Beckham name is a significant ‘brand’ across the world and especially in booming new markets like China, India, Russia and Brazil, so they wanted to capitalise on her award-winning fashion and lifestyle prowess to capture new customers. She won the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.

She can do anything! Explaining her approach, she added: ¿I brought a naivety to this project because I have never designed a car before. But it feels real.'

She said that when she was a young girl, her father owned a Rolls-Royce and she would enjoy taking her shoes off to sink her bare feet into the thick carpeting. Land Rover’s designers replicated this for her by using mohair, usually reserved for luxury clothing, to make the mats: ’It's the small detail that makes all the difference.
'I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship. I like that it feels luxurious but also has quite a classic edge to it as well as a contemporary feel.’
Inside, the seats are covered in a soft, vintage tan leather taking inspiration from a baseball glove and with baseball-style stitching as a ‘tongue in cheek’ reflection of the Beckham’s sporty Californian lifestyle in the US.

Special touch: Victoria also designed a hand-stitched leather wallet for each car, that contains a signed guide to the exclusive features

In fact Victoria always maintained that she wanted her husband David to be proud to drive this car. ‘
Coventry-born Mr McGovern said: 'Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes.
‘Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal. This dual 'Britishness' makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing.'

Prime product: Land Rover said the Beckham name is a significant ¿brand¿ across the world and especially in booming new markets like China, India, Russia and Brazil

Also on the small team was Land Rover colour and materials designer Mel McWhirter, 38 – swiftly dubbed ‘Mel M’ - from Leicester, who said: ’I couldn’t believe it when they told me I’d be working with Victoria Beckham. I told all my friends and they all asked if I could get them one of her dresses.
'We’re about the same age and I remember listening to her singing in the Spice Girls. Who’d have thought we’d end up working together on cars.’

source: dailymail


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