By LUCY WATERLOW
London calling: Luisana Lopilato models Ultimo's new range in her first shoot for the company in the UK
With the Queen's jubilee this weekend and Olympics in a few weeks time, London is the place to be at the moment.
So Ultimo have flown Argentinean beauty Luisana Lopilato to the UK for her first shoot in London for their new campaign.
It's obvious why Luisana, the wife of singer Michael Bublè, has been called one of the world's most beautiful women in the shots which were released today.
The 24-year-old looks stunning in the black bra and matching knickers with sheer fabric and lace detailing which are part of the company's new 'opulent' range. She modelled the underwear with animal print heels and a sheer black robe.
Since being signed with the underwear label six months ago, the actress has starred in numerous campaigns but this is her first London shoot.
Michelle Mone OBE, creator of Ultimo, said the time was right for Luisana to come to the UK to soak up the atmosphere ahead of the summer of sport.
Curve enhancing: The wife of Michael Buble wears the Opium Bra, £28.00 and knicker shorts, £14.50
She said: 'We felt that with the Olympics around the corner it would be a great time to bring Luisana to the UK for a sensational Ultimo shoot.
'Luisana looks absolutely beautiful in our new campaign. She really knows how to work the camera and looks effortlessly sexy in our new range.'
Luisana said she loved visiting the capital. 'I had so much fun shooting the Ultimo campaign. The Ultimo products give your cleavage a great boost and are supportive,' she said.
Making a splash: Earlier this year, Luisana modelled Ultimo's swimwear rage including the Miami bikini, pictured, a cleavage-boosting bikini with silicone filled cups that can increase the look of the bust by two sizes
The underwear modelled by Luisana is the Opium Bra, £28.00 and knicker shorts, £14.50, which is available in sizes 32-38 A-G at www.ultimo.co.uk and Debenhams stores nationwide.
The new underwear maximises curves and cleavage like the brand's swimwear range which was released earlier this year and also modelled by Luisana.
Having shot to teenage stardom on a Latin American Glee-style TV series Chiquititas, she went on to become an award-winning actress and recording artist in her homeland, and has been voted on to Spanish FHM’s 100 Sexiest list for the past three years in a row.
Beach ready: Luisana models the Sahara, £38, with foam cups boost and support the cleavage whilst cleverly placed pleating flatter the waist creating the perfect shape
As Ultimo ambassador, she follows in the footsteps of Kelly Brook, Mel B, Sarah Harding, Helena Christensen and Brazilian supermodel Raica Oliveira.
She signed up for the role last October for a two-year stint.
Opium (bra £28.00 and short:£14.50) is available in sizes 32-38 A-G at www.ultimo.co.uk and Debenhams stores nationwide.