By AMELIA PROUD
Giddy up: Paris Hilton poses on a carousel on the Croisette in Cannes during a photo shoot with Ellen Von Unwerth today
Her presence at the Cannes Film Festival is quite a source of bafflement, but nobody can accuse Paris Hilton of lacking a sense of occasion.
Today, the peroxide blonde indulged in a photo shoot with her new friend, photographer Ellen von Unwerth, on the Croisette in the heart of Cannes.
It's actually a spot you'd rarely see a big star (one of the actual silver screen) linger for a moment longer in than it takes to board a yacht or climb out of a car.
But while they all relax and party in nearby Cap D'Antibes, Paris got on with the business of making a spectacle of herself on a fairground on the main strip... in the name of art.
She appears to be von Unwerth's new muse, and was enjoying swirling around on a carousel to be snapped by the auteur.
Come on Paris, you're not supposed to be pole dancing: The hotel heiress starts to look like she's in a nightclub
Strange sight: You can only imagine what the festival goers wandering past thought of the scene
Though Paris appeared to get carried away at one point and started using the horse as a dancer's pole.
Wearing a floaty, tiered grey dress with a black bow that tied into her Louboutin shoes made for an incongruous look as she writhed across the poor metal pony.
It was hardly a look typically associated with the old school glamour of Cannes, more like an overgrown schoolgirl sugar-high after a party.
A few days ago, Paris attended von Unwerth's birthday party, with sister Nicky, wearing a prom princess dress and diamante clustered sunglasses - even though the venue was inside.
Carried away: Tourists gather behind Von Unwerth as she snaps Paris being held by a dashing beau
Paris also twirled the lower half of her dress around to watch it flare out and put her arm around the Frankfurt-born birthday girl.
Excitedly tweeting from the event, Paris wrote: 'Partying with my girl Ellen Von Unwerth at her party. She is such an incredible photographer and amazing woman. Love her!'
Ellen catapulted to fame when she photographed Claudia Schiffer in the Nineties, before going on to capture famous faces Britney Spears, Rihanna and Christina Aguilera.
Best friends: The duo pose together in the warm sunshine of the Cote D'Azur
She added: 'Having the best time in #Cannes with @NickyHilton & @FarrahBritt. Love my family!'
Farrah Brittany is the daughter of Kyle Richards.
The Real Housewives of Beverly Hills star became a teenager mother at 19, having a shotgun marriage to Guraish Aldjufrie whom she divorcred two years later.
Paris arrived in France on Saturday, following a wild night of partying with old friend Lindsay Lohan, oil heir Brandon Davis and dozens of other young socialites, at a house party in the Hollywood Hills.